Brooke Roney

AI sales-coaching platform that turns every live conversation into real-time feedback and scoring. Co-founded and owned product end-to-end.

• ▸Personally defined ~90% of the product — requirements, UX, scoring rubric, and AI logic — taking it from concept to paying customers
• ▸Grew to $26K MRR across 14 paying organizations and 2,000+ reps, with ~28,000 conversations analyzed
• ▸Drove customer outcomes of +40% revenue, +30% sales volume, and −25% rep churn
• ▸Built the real-time pipeline: speech-to-text → LLM scoring across 6 skill axes → CRM-integrated coaching (Salesforce, HubSpot)

Led product across a portfolio of consumer and developer products on blockchain infrastructure, scaling revenue and adoption through rapid product launches.

• ▸Led product for a portfolio of 8 products that scaled to ~$10M in monthly volume and $60M+ ARR at peak
• ▸Shipped the flagship platform to 40,000+ buyers and $40M in liquidity; launched a developer platform and multiple products each doing millions in sales
• ▸Drove early AI adoption — automating media production, developer analytics, and KPI tooling — cutting costs company-wide
• ▸Managed cross-functional teams of up to 12 across product, engineering, and growth

AI-assisted production studio delivering software, brands, and websites for growth-stage and enterprise clients.

• ▸Founded and ran the studio over 5 years — shipping 10+ software products, 20+ brands, and 100s of websites for 25+ clients (~$600K revenue)
• ▸Client portfolio included DIME Beauty, WeWork, Dentive (later acquired, ~$500M), and Disruptive Advertising
• ▸Built agent-driven pipelines automating intake → execution → iteration, connecting client inputs directly to production
• ▸Managed teams of 10–50 and advised companies on integrating AI into product strategy and internal tooling

Owned the acquisition and conversion funnel for a payments company, building demand-gen channels from near-zero.

• ▸Built organic + paid acquisition from near-zero — +1,000% lead volume (~8,500 leads over two years) managing $10–20K/mo in ad spend
• ▸Lifted funnel conversion +40% (to 12–16% lead-to-close), adding ~$25K MRR and ~850 new clients (~20% growth)
• ▸Owned go-to-market and the full demand-gen funnel with a team of 4

• ▸Built a real-time system ingesting live inputs (video/audio/events) to generate risk analysis and action recommendations with sub-second response
• ▸Designed the AI reasoning layer to classify events, assign confidence scores, and surface prioritized operator actions
• ▸Developed an operator-focused interface optimized for high-speed environments — clarity, hierarchy, zero-noise UI

• ▸Built an AI personalization engine processing behavioral and contextual data into evolving user personas and adaptive recommendations
• ▸Implemented a reinforcement loop that sharpens relevance over time from user-interaction signals
• ▸Delivered structured "Start / Stop / Shift" outputs that reduce cognitive load and increase actionability

• ▸Built a mobile-first AI coaching app for individual closers — record a live call and get it scored on six pillars (clarity, influence, objection handling, discovery, delivery, close) in minutes
• ▸Designed dual capture modes — single-pitch Drill and all-day Mission with automatic call splitting — feeding a personalized benchmark built from industry, sales motion, and ICP
• ▸Drove retention with gamification — leaderboards, daily streaks, and shareable score cards — on tiered subscriptions (Free / Pro / Elite)

Contract interaction designer embedded with YouTube Shorts as it launched into the YouTube mobile app — focused on usability against Reels and TikTok.

• ▸Contributed interaction patterns for the swipe-through feed, share / profile-ownership logic, and the initial sound and music library
• ▸Produced flows, prototypes, and specs benchmarked against proven Instagram and TikTok models, informed by prior social-media product ventures
• ▸Supported user-adoption and content-incentive work as Shorts shipped to the global YouTube app

Owned client relationships and field operations across ~48 commercial and private accounts; promoted from client relations into field supervision.

• ▸Lifted client retention +28% (to ~85%) through service quality and proactive account management
• ▸Led all on-shift personnel plus 3 office staff across multiple sites — scheduling, incident response, and service quality
• ▸Staffed ~20% of security for major Utah events, including the Sundance Film Festival and celebrity private details
• ▸Digitized nightly officer reporting — cutting manual review and data entry, and giving clients site-activity metrics for data-driven decisions